GenX: 60 Days to Freedom A 10 Point Guide to Land Your First Customer

Dec 10, 2023

Are you ready to break free from the 9-5 and launch your own expertise based business within 60 days? The following outline will help guide you through the process. This is an opportunity to design the next phase of your career and more importantly your life

1. Define Your Life Vision

Start by defining what you want from this new phase. Consider your financial needs, how much you want to work, and where you see yourself thriving. This is your chance to craft your future, so think carefully about your goals and aspirations.

2. Take Inventory of Your Skills & Experience

Reflect on your experiences and skills. You'll likely discover a rich and diverse skill set that you can leverage in your new venture. Recognizing your strengths is crucial in setting the foundation for your next steps.

3. Identify the Core Problem to Solve

Focus on identifying one key problem you want to solve for your customers. Aim for a problem that is essential to solve, rather than one that would simply be nice to address. This clarity will guide your business strategy and offerings.

4. Define Your Ideal Customer

Who do you want to solve this problem for? Define your initial ideal customer profile based on factors like industry, company size, and market needs. Remember, this profile can evolve over time.

5. Choose Your Business Model

Decide on an initial business model that suits your goals. This could be fractional work, consulting, interim roles, freelancing, etc. Keep in mind that your choice isn't set in stone and can change as you grow.

6. Craft Your First Offer

Create your first business offer. A simple formula is the 1:1:1 model: one problem, one customer, one offer. The goal is to start building momentum, so focus on keeping it straightforward and viable.

7. Develop Your Messaging and Positioning

Articulate the problem you solve, who you solve it for, and how you do it uniquely. This messaging will become a cornerstone of your communications, from emails to networking conversations.

8. Leverage Your Network

Utilize your existing network to uncover opportunities and gather feedback. While freelance platforms can be useful, personal networks often provide more tailored and relevant insights at this stage.

9. Iterate Based on Feedback

Refine your messaging and offerings based on the feedback you receive. This iterative process is key to aligning your business with market needs and customer expectations.

10. Celebrate Your New Beginning

Congratulations on taking this significant step! You are now officially a Corporate Escapee, ready to navigate this exciting new chapter with confidence and a clear plan.

Conclusion

Transitioning from a corporate role to your own venture is a journey of self-discovery and resilience. Remember, the path may evolve, but with a clear plan and an adaptable mindset, you're well-equipped to succeed in this new phase of your career and remember you do have the skills and experience to be successful!

Drop a note in the comments or DM me for a PDF Checklist of the Exit Plan

Podcast Episode of the Week

Anna Lundberg escaped the 9-5 grind a decade ago and has written multiple books. She stopped by the podcast studio to share her 5 Pillars to guide your life post 9-5. This is a great episode to hear Anna's thoughts and recommendations on how to successfully transition.