Differentiate to DominateDec 17, 2022
In a market filled with businesses that offer the same things, the same service, and many times. the same value, making sure your customers notice you is a tremendous task to achieve.
The key is to change the conversation.
If you are competing on price or features & benefits, that is a race to the bottom.
In the current landscape, being different is better than being better.
It is really hard to prove your solution is better.
Below is a simple framework to help:
Start with your customer’s problem and work backward:
- Focus on the problem you solve (usually time or experience)
- How do you solve your customer’s problem?
- How do you solve it differently than the competition (this is critical)?
- 4️Do you have proof points?
If you are a startup or small business and can’t clearly articulate #3 it will be a tough road to growth.
If you are looking for examples of founders that have done this, you can check out the interviews on my podcast: