The Corporate Escapee Blog

3 Step Marketing Strategy for Brand New Businesses growth growth journey learning & development Jan 12, 2023

Chris Walker runs Refine Labs, where he helps businesses accelerate their growth. He also has a unique way of looking at marketing. For example, most business owners are chasing the wrong goals in their marketing strategies. The first step to course-correct is to acknowledge that what you are...

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Stand Out Massively In Your Industry by Becoming the ONLY growth growth journey learning & development Jan 12, 2023

essie Cole is known today for disrupting baseball with his team, the Savannah Bananas. Today, he is being featured in the Wallstreet journal, but 15 years ago he was struggling as he managed a small team in North Carolina. He came to the painful realization that the experience of baseball is...

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Why You Need to Read The Comfort Crisis by Michael Easter growth growth journey learning & development Jan 12, 2023

The 21st-century world is built around comfort. Cars prevent us from having to travel long distances on foot, food is available at all times, and most of us sleep inside man-made structures that shield us from the elements. You may count yourself lucky to be living in the modern world, but...

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Insane or the Greatest Idea Ever? growth growth journey learning & development Jan 12, 2023

That is the feedback one of my colleagues gave me when I shared where I wanted to take my podcast and my business. 

I have recorded 175+ episodes and it has been 3 years since I started this journey.  The podcast pivots are a good illustration of how my business has evolved over the...

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How to define your ideal customer business learning & development marketing product/market Dec 17, 2022

A lot of times, entrepreneurs and startups who are just kicking things off are so excited to bring their product or service to market, they jump at the chance to land customers — any customers. Instead of their ideal customer.

I have frequent conversations where, when I...

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The 3 Stages of Startup Growth: Stage 2 — Foundational business growth growth journey learning & development Dec 17, 2022

If you’re here, you may have already read this post, outlining the 3 stages of startup growth. If you want to take a minute to go there and read through it, I’ll wait ;). 

In that blog, I provided an introduction to the 3 stages to help founders better identify where they...

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How you can avoid the biggest startup mistake I’ve made business growth growth journey learning & development Dec 17, 2022

The only man who never makes a mistake is the man who never does anything. – Theodore Roosevelt

We all make mistakes. The richest, most powerful business leaders in the world make plenty of them. They’re a part of every startup journey, and most certainly part of our individual...

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The sales skills startup founders need business growth growth journey leadership learning & development sales Dec 17, 2022

In the early days of your startup, you are running the show. You are EVERYTHING including the most critical role for growth and success: sales. 

Some founders thrive in this role. They are born for sales, perhaps even came from a sales background before founding their startups. 

While...

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Why you shouldn’t necessarily avoid failure growth growth journey learning & development Dec 17, 2022

Failure. Just reading the word may make you tense up a bit. From a young age, we’re indoctrinated with the notion that success = winning and failure = defeat. 

And it’s not necessarily wrong to avoid failure. We certainly don’t want to fail as we’re, say, driving to...

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The critical mistake that’s killing nearly 60% of startups growth growth journey learning & development Dec 17, 2022

I’m going to get right to the point in this blog post. I’m digging into an important topic this week — if you checked out this episode of Hardwired for Growth, this topic is going to sound very familiar to you. But it bears repeating (and multiple formats), because...

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Your startup cannot neglect competitive analysis growth growth journey learning & development Dec 17, 2022

It seems like every week I’m either on my podcast or here on the blog talking to you about yet another question or priority you need to focus on in the early days of your startup. 

That’s probably because, well, that’s exactly what I’m doing. And...

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5 Steps to Grow Your B2B Startup or Small Business Beyond $1 Million growth growth journey learning & development Dec 17, 2022

Research tells us that fewer than 10% of all startups reach a million dollars in annual revenue and fewer than 1% reach $10M in annual revenue.

The 1% club is more exclusive than it should be, and I believe this is an execution problem versus an idea problem. Growth is not a...

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