In our recent podcast “The Power and Value of Differentiation ”, I’ve chatted with Tim Caito to discuss the common themes that help people close big and profitable deals. His insights should help founders and business owners think about how to differentiate their...

A lot of times, entrepreneurs and startups who are just kicking things off are so excited to bring their product or service to market, they jump at the chance to land customers — any customers. Instead of their ideal customer.

I have frequent conversations where, when I...