The Corporate Escapee Blog

The new paradigm for B2B growth: Accepting the buyer has all the power business innovation leadership sales Dec 17, 2022

Research presented in an annual sales performance study by the Miller Heiman Group suggests over 65% of companies are still utilizing the traditional B2B sales process of:

Website engagement > Business Development Team > Sales Team > Onboarding Team > Customer Success...

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The Power and Value of Differentiation business differentiation product/market sales Dec 17, 2022

In our recent podcast “The Power and Value of Differentiation ”, I’ve chatted with Tim Caito to discuss the common themes that help people close big and profitable deals. His insights should help founders and business owners think about how to differentiate their...

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Critical KPIs for your startup business growth growth journey marketing sales Dec 17, 2022

In a lot of ways, every function of your startup seems to lend itself to a primary goal: Growth. 

But of course, you know that it’s not quite that simple. At every stage of your startup growth, measuring critical KPIs and identifying areas of improvement is a continuous effort. One...

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The sales skills startup founders need business growth growth journey leadership learning & development sales Dec 17, 2022

In the early days of your startup, you are running the show. You are EVERYTHING including the most critical role for growth and success: sales. 

Some founders thrive in this role. They are born for sales, perhaps even came from a sales background before founding their startups. 

While...

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