The Corporate Escapee Blog

The 3 Stages of Startup Growth: Stage 3 — Operationalize business growth growth journey Dec 17, 2022

If you’ve made it here, you’ve probably read my introduction to the 3 stages of startup growth. Maybe you’ve even dug into the details on stages 1 and 2. You’re here because you’re ready to identify and tackle the challenges that are facing your startup....

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Content marketing as the foundation of your sales engine business growth marketing social media Dec 17, 2022

In the early days and years of your startup, you should be carefully balancing and prioritizing four key areas >>

  1. Company. What you do, who you serve, what problems you’re solving, your message, etcetera.
  2. Customer. What challenges are they facing, how will you make their...
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How you can avoid the biggest startup mistake I’ve made business growth growth journey learning & development Dec 17, 2022

The only man who never makes a mistake is the man who never does anything. – Theodore Roosevelt

We all make mistakes. The richest, most powerful business leaders in the world make plenty of them. They’re a part of every startup journey, and most certainly part of our individual...

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Critical KPIs for your startup business growth growth journey marketing sales Dec 17, 2022

In a lot of ways, every function of your startup seems to lend itself to a primary goal: Growth. 

But of course, you know that it’s not quite that simple. At every stage of your startup growth, measuring critical KPIs and identifying areas of improvement is a continuous effort. One...

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The sales skills startup founders need business growth growth journey leadership learning & development sales Dec 17, 2022

In the early days of your startup, you are running the show. You are EVERYTHING including the most critical role for growth and success: sales. 

Some founders thrive in this role. They are born for sales, perhaps even came from a sales background before founding their startups. 

While...

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Why you shouldn’t necessarily avoid failure growth growth journey learning & development Dec 17, 2022

Failure. Just reading the word may make you tense up a bit. From a young age, we’re indoctrinated with the notion that success = winning and failure = defeat. 

And it’s not necessarily wrong to avoid failure. We certainly don’t want to fail as we’re, say, driving to...

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The critical mistake that’s killing nearly 60% of startups growth growth journey learning & development Dec 17, 2022

I’m going to get right to the point in this blog post. I’m digging into an important topic this week — if you checked out this episode of Hardwired for Growth, this topic is going to sound very familiar to you. But it bears repeating (and multiple formats), because...

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Your startup cannot neglect competitive analysis growth growth journey learning & development Dec 17, 2022

It seems like every week I’m either on my podcast or here on the blog talking to you about yet another question or priority you need to focus on in the early days of your startup. 

That’s probably because, well, that’s exactly what I’m doing. And...

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5 Steps to Grow Your B2B Startup or Small Business Beyond $1 Million growth growth journey learning & development Dec 17, 2022

Research tells us that fewer than 10% of all startups reach a million dollars in annual revenue and fewer than 1% reach $10M in annual revenue.

The 1% club is more exclusive than it should be, and I believe this is an execution problem versus an idea problem. Growth is not a...

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Differentiate to Dominate growth growth journey learning & development Dec 17, 2022

In a market filled with businesses that offer the same things, the same service, and many times. the same value, making sure your customers notice you is a tremendous task to achieve.

The key is to change the conversation.

If you are competing on price or features & benefits, that is a race...

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7 Key B2B Growth Trends You need to know in 2021 growth growth journey learning & development Dec 17, 2022

This probably could have been a top 10 list but I think these 7 are the most important. 

In no particular order:

  1. The buyers have all of the power.   They will dictate how they want to buy and the information that they are looking for.  It will be critical to be...
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Change is Inevitable but (Profitable) Growth is Optional- the Massive Opportunity for B2B Startups growth growth journey learning & development Dec 17, 2022

Digital is transforming the B2B space, or at least it should be.

The opportunity for companies to greatly improve CustomerExperience (don’t make your prospects call for pricing) is at the top of the list but right behind CX is the ability to greatly improve your bottom line.

...
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